Plan of Action

Twenty national Black organizations, under the auspices of the National Urban League, have initiated the Campaign for African American AAAchievement. The Campaign is a coordinated, intensified and sustained effort to raise the achievement levels and strengthen the social skills of African-Americans and other youth of color. The Campaign will accomplish its goals by reminding African American communities, parents and youth that achievement matters today more than ever before and that youth can achieve. In addition, the Campaign provides a forum for African American community members, leaders, scholars and institutions to advocate for public policies that equitably and adequately serve youth of color and low-income children.

Spreading the Gospel that AAAchievement Matters

National Achievers Society
The Achievers Society will draw nationwide attention to young African Americans who demonstrate achievement in school, in their community and in their life.

Achievement Month
In September 1998, Urban League affiliates and African American churches, fraternities, sororities and professional and civic organizations, will launch a series of events to celebrate youth who are achieving. Events will include Sunday sermons about academic aaachievement and the educational crisis facing youth; celebrations of youth who are doing the right thing; and rallies to bring public attention to the accomplishments and needs of youth.

Media Campaign
A nationwide public service campaign targeting the Black media was launched with the generous support of State Farm Life Insurance Companies to promote the message that AAAchievement Matters.